The luxury glamping tent is currently in the high-end tourism market. Passengers all need a luxurious living experience, hope to return to nature, return to reality, and hope to get the best travel and living experience.
Although Glamping pods do not have a heavy asset burden, the tent itself, the layout of the camping tent, the operation of the hotel, and the supporting services all require a lot of investment. The operating model of luxury glamping tent may have many similarities with traditional hotels in terms of business model and management services but may be very different in terms of the marketing model. When marketing a glamping tent, we must first focus on the product itself. Different tourist markets and different tourist groups have different requirements for the style of glamping tent. Secondly, we must also pay attention to the needs of the market and changes in the overall environment during the period.
Before entering a certain market, a safari camping tent often fully understands the local cultural characteristics and folk customs, attracts tourists through localization, authenticity, and integration with the natural environment, and truly interacts with local residents and local characteristics. This is the essence of ecological marquee marketing, which is the difference between glamping tent operations and traditional hotels