In view of the current status of the tourism market, the high-end tourism market has greater demand for luxury glamping tents. High-end tourists hope to have a luxurious living experience, hope to return to nature, return to the truth, and hope to get the best tourism and living experience.
Although luxury tents do not have the burden of heavy assets, the arrangement of the tent itself, the layout of the glamping tent, the operation of the hotel, and the supporting services require a lot of investment. The operating model of a tent hotel may have many similarities with traditional hotels in terms of business model and management services, but maybe quite different in terms of marketing models. When marketing luxury camping tent, first of all, we must pay attention to the product itself, different tourism markets and different tourist groups have different style needs for camping tent, and secondly, we must also pay attention to the changes in the market demand and the overall environment during the stage. Before entering a certain market, tent hotels often fully understand the local cultural characteristics and folk customs and attract tourists through localization, authenticity, and integration with the natural environment, and truly interact with local residents and local characteristics. This is the essence of tent hotel marketing and the difference between glamping pods and traditional hotels in operation.
The pricing strategy of Safair Camping Tent should not be divorced from the market. The pricing strategy of different tourist areas is different, and the standard pricing strategy of different glamping tents is also different. Only pricing that conforms to market laws can quickly adapt to the market. In the promotion of a camping tent, in addition to its own media promotion platform, the social platform of the experiencer can also be widely used, and the travel media platform is also a good choice.